Meet the founder
Meet Rachel Shultz — Makeup Artist & Founder of Beauty Edit
For over 20 years, Rachel Shultz has helped women feel confident in their own skin. Beauty Edit by Rachel is her curated, intentional approach to makeup, skincare, and wellness — only the essentials that actually work.
20 years behind the makeup chair
Rachel Shultz spent more than two decades as a professional makeup artist — including owning a cosmetic boutique and running a certified makeup school in Montreal. She is now based in Toronto, working with clients across the GTA. When the pandemic arrived, she stepped back to focus on motherhood and her own wellness. That pause changed everything: she realized most women don't need more products — they need the right ones.
The philosophy: intentional beauty for real life
Rachel believes beauty should feel supportive, simple, and empowering. Beauty Edit is built on quality over quantity — fewer, better products, paired with wellness essentials that support a natural, lasting glow from within. Because confidence doesn't come from doing more; it starts with feeling like yourself again.
What Rachel offers
Why women trust Beauty Edit
Every product is hand-selected by a makeup artist with 20+ years of experience — from a Montreal boutique and makeup school to intentional, real-life beauty for women everywhere. This is beauty, edited: seen, strong, and fabulous in everyday life.
Ready to simplify your routine?
Shop the edit or book a free consultation.