Eye Makeup
Eyeshadow, mascara and brows that stay put
Everything for the eye area, from a full palette to the brow gel that holds it all together. Formulas chosen for wear time as much as colour — because eye makeup that slides or flakes by lunchtime isn't worth applying.
What order does eye makeup go in?
Brows first — they frame everything, and doing them last means guessing. Then eyeshadow, blending outwards from the lash line. Mascara goes last, after shadow, so fallout doesn't land on wet lashes.
If you're using Liquid Eyeshadow, blend it within a few seconds before it sets.
How do I stop eyeshadow creasing?
Crease-proof formulas help, but the bigger factor is quantity — thin layers set properly, thick ones move. Build gradually rather than applying heavily at once.
The Liquid Eyeshadows dry down crease-proof, which makes them the easier option for hooded or oily lids.
Which brow pencil shade should I pick?
Blonde suits blonde through light brown brows; Brunette covers medium to dark brown. Choose one shade lighter than your natural brow rather than darker — it reads softer and more believable.
Set with Clear Brow Gel to hold the shape all day.