{"title":"Eye Makeup","description":"\u003ch2\u003eEyeshadow, mascara and brows that stay put\u003c\/h2\u003e\u003cp\u003eEverything for the eye area, from a full palette to the brow gel that holds it all together. Formulas chosen for wear time as much as colour — because eye makeup that slides or flakes by lunchtime isn't worth applying.\u003c\/p\u003e\u003ch3\u003eWhat order does eye makeup go in?\u003c\/h3\u003e\u003cp\u003eBrows first — they frame everything, and doing them last means guessing. Then eyeshadow, blending outwards from the lash line. Mascara goes last, after shadow, so fallout doesn't land on wet lashes. If you're using \u003cstrong\u003eLiquid Eyeshadow\u003c\/strong\u003e, blend it within a few seconds before it sets.\u003c\/p\u003e\u003ch3\u003eHow do I stop eyeshadow creasing?\u003c\/h3\u003e\u003cp\u003eCrease-proof formulas help, but the bigger factor is quantity — thin layers set properly, thick ones move. Build gradually rather than applying heavily at once. The \u003cstrong\u003eLiquid Eyeshadows\u003c\/strong\u003e dry down crease-proof, which makes them the easier option for hooded or oily lids.\u003c\/p\u003e\u003ch3\u003eWhich brow pencil shade should I pick?\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eBlonde\u003c\/strong\u003e suits blonde through light brown brows; \u003cstrong\u003eBrunette\u003c\/strong\u003e covers medium to dark brown. Choose one shade lighter than your natural brow rather than darker — it reads softer and more believable. Set with \u003cstrong\u003eClear Brow Gel\u003c\/strong\u003e to hold the shape all day.\u003c\/p\u003e\u003cp\u003eHand-selected by Rachel Shultz, a professional makeup artist with over 20 years of experience.\u003c\/p\u003e","products":[{"product_id":"clear-brow-gel","title":"Clear Brow Gel","description":"\u003ch2\u003eTame \u0026amp; Define All Day\u003c\/h2\u003e\u003cp\u003eKeep your brows perfectly tamed and in place all day with this universal clear brow gel. 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